Experience award-winning Icelandic design in motion on a curated 10-mile social bike ride through Brooklyn, blending urban exploration with fresh air and good company. Participants will ride the Lauf Úthald, Lauf's all-road bike designed and engineered in Iceland and built for exactly this kind of riding. Úthald is built around a compliant carbon frame that smooths out the roads while maintaining confident handling, from city streets to long days beyond them.
Depart from Other Half Brewing Domino Park at 11:00 AM. Additional details will be shared with ticketed guests.
Lauf Cycles was born in Reykjavík in 2010, when engineer Benedikt Skulason and designer Gudberg Bjornsson set out to rethink how bikes handle rough terrain. Drawing on advanced composite materials and a passion for riding, they developed a lightweight suspension fork inspired by leaf spring technology. What began as a simple idea quickly gained momentum, with early success on Icelandic trails. Today, Lauf creates high-performance bikes designed for speed, stability, and versatility, built to handle everything from gravel roads to everyday rides, all shaped by Icelandic innovation and a love of the outdoors.
