In April 2026, Icelandair set out to prove one point: even the world's worst photographer can take a great photo in Iceland.
More than 127,000 people applied for the title.
Paris resident Blanche Mortemard won it, chosen for her gift for consistently poor photos and her refreshingly honest approach to travel. In June, she spent ten days crossing the country, camera in hand.
Now she comes to London to talk about how it went.
In this moderated conversation, Blanche shares the story behind the campaign and the photos that came out of it. Expect blurry glaciers, honest reflections, and a case for why the best travel photos are not always the technically good ones.
So did Iceland do all the heavy lifting, or did Blanche somehow out-chaos the scenery?
Come find out.
Icelandair
Icelandair flies to more than 50 destinations worldwide.
By uniting passengers traveling to and from Iceland with passengers crossing the Atlantic via Iceland, Icelandair has continuously expanded and reinforced its network over the last decades. Our Icelandair route network is the core of our operations, with our hub in the North Atlantic playing a key role.
Ready for takeoff? Special Economy and Saga fares from $399 and $1,199 are available September 29 to October 6 for travel between mid-January and the end of April 2027 (holiday period excluded). See the offer.
Prefer to make a trip of it? Icelandair's Bucket List Escape package is also on sale during the same period, with fares starting at $1,050 from JFK or EWR. The package features several Taste of Iceland partners, offering a ready-made itinerary to experience firsthand what the festival brings to New York.
