The Ultimate Secret Tour of Iceland

We were looking for an adventurous traveler to go on a trip of a lifetime. This is her story.

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In February 2014, Inspired by Iceland launched a global search for the ‘World’s Most Intrepid Tourist’. The unique opportunity brought one winner, Jennifer Asmundson, and her friend Corina, on the Secret Tour of Iceland, a magical 7-day tour that saw them travel across the country, uncovering its best kept, most colourful and often surprising secrets as they went. The itinerary was curated by Iceland’s 100,000 strong army of Facebook fans, who shared their Iceland secrets to make the ultimate trip for Jennifer and Corina. This film is a glimpse in to the secrets Jennifer discovered on her tour…

“There are no words. It’s so amazingly beautiful it literally takes you breath away.” Jennifer Asmundson, Seattle, US

Jennifer’s trip took her far and wide in search of secrets. Exploring behind waterfalls, driving the peninsula, crossing glaciers on a snowmobile and tasting the culture in Reykjavik. You can discover some of the secrets she enjoyed on a special secret map we have made for you.

Secrets Map

Discover a map of #IcelandSecrets

See map

Iceland is full of exciting secrets waiting to be discovered. We asked the people of Iceland to share with the world some of their favorite things to do and places to see, and shed some light on some the gems that have possibly gone unnoticed. Explore our map of Iceland secrets and see what has been shared from all over the country. Do you have an Iceland Secret of your own? Share it with us using the hashtag #IcelandSecret.

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Meet Sam and Paul

Sam Horine and Paul Octavious are photographers based in New York City and Chicago, respectively. They are both venturing to Iceland this October to capture the people and places that catch their eye. Keep up to date with what they see below.

Meet Sam Horine

We asked Sam some questions before his trip to Iceland. Click here to read them.

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Meet Paul Octavious

We asked Paul some questions before his trip to Iceland. Click here to read them.

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